Young woman with long brown hair smiling, standing outdoors on a sidewalk in front of green plants and white apartment buildings.

Nice to meet you, i’m Savannah Upson!

I’m based in Orlando, Florida and have experience in social media management, paid media including digital and print ads, email marketing, and brand collaborations. My work focuses on helping brands build a strong and consistent presence through thoughtful strategy and creative content.

While I’m based in Orlando, I’ve had the opportunity to work with brands across the country and internationally, including luxury and hospitality clients in the Hamptons, New York City, Las Vegas, and Dubai. Working with brands in different markets has given me the ability to adapt to a variety of industries, brand voices, and audiences. From restaurants and events to lifestyle and luxury brands, I enjoy shaping ideas into campaigns, content, and partnerships that help brands grow and stand out.

Let's Create Together

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Let's Create Together 〰️

What I Bring to the Brands I Work With:

  • I manage day to day social media presence for brands by planning content, scheduling posts, and maintaining a consistent voice across platforms. This includes content calendars, caption writing, community engagement, and performance tracking to ensure accounts stay active, cohesive, and aligned with brand goals.

  • Strong social media starts with a clear strategy. I develop platform specific plans that guide content, campaigns, and growth. This includes identifying audience behavior, analyzing performance data, and creating strategies that help brands show up consistently and effectively online.

  • I create and manage email campaigns using Mailchimp and similar platforms to support brand communication and marketing initiatives. This includes designing newsletters, promotional emails, and automated campaigns while making sure the messaging, timing, and design stay consistent with the brand.

  • I create visual and written content designed for social media, websites, and marketing campaigns. This includes photography, short form video, graphics, captions, and creative direction. Each piece of content is designed to reflect the brand’s identity while maintaining a cohesive and recognizable look.

  • I manage paid media campaigns across digital and traditional channels. This includes running Meta ads across Instagram and Facebook, developing targeted campaigns, managing budgets, and analyzing performance. I also create print advertising such as magazine placements, event materials, and promotional print campaigns that support broader marketing initiatives.

My Platforms & Tools Expertise

Content Creation

Canva logo with blue gradient background and white cursive text.
Icon of a white clock with a cloud outline background with a rainbow gradient.
CapCut logo with a stylized scissors icon above the text 'CapCut' on a black circular background.

Marketing Automation

Meta for Business logo with blue infinity symbol and black text on white background.
Black and yellow logo featuring a cartoon monkey face with a smiling expression and the word 'mailchimp' below in bold black letters.
HubSpot logo with stylized connected nodes forming the letter 'o' in orange.

Social Management

Slack logo featuring a colorful hashtag symbol and the word 'slack' in bold black letters.
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Asana logo with three pink and orange gradient circles above the black word 'asana'.

Office Productivity

Microsoft Office 365 logo with a red icon and text on a white background.
Google Workspace logo with the word 'Suite' on a white circular background
Trello logo with blue square icon and the word 'Trello' in bold dark blue letters.