Shoes That Fit is a nonprofit organization dedicated to providing children in need with properly fitting shoes, helping remove a barrier to confidence, comfort, and participation in everyday activities. By working directly with schools and communities, the organization ensures each child receives new shoes that support both their well being and ability to thrive.
Content and messaging were developed to support awareness and engagement, highlighting the impact of each donation and the stories behind the mission. Through social media and copywriting, the focus remained on education, community involvement, and making the cause feel both approachable and meaningful.
Shoes that Fit
Shoes That Fit
Shoes That Fit is a nonprofit organization dedicated to providing children in need with properly fitting shoes, helping remove a barrier to confidence, comfort, and participation in everyday activities. By working directly with schools and communities, the organization ensures each child receives new shoes that support both their well being and ability to thrive.
Content and messaging were developed to support awareness and engagement, highlighting the impact of each donation and the stories behind the mission. Through social media and copywriting, the focus remained on education, community involvement, and making the cause feel both approachable and meaningful.
Our Approach
Brand refinement & visual direction
Social media strategy and management
Social media graphics and layout design
Reels creative direction and optimization
Instagram grid and story design
Graphics for the SHOEper Hero campaign were designed to feel fun, bright, and easy to connect with, using bold orange and blue to stand out and draw attention. Each piece kept the message clear and approachable, making it simple for people to understand how they can get involved and make a difference.
Step Into Something Bigger.
Step Into Something Bigger.
Graphics for the SHOEper Hero campaign were designed to feel fun, bright, and easy to connect with, using bold orange and blue to stand out and draw attention. Each piece kept the message clear and approachable, making it simple for people to understand how they can get involved and make a difference.
Reels for the SHOEper Hero campaign were created across two distinct styles. Graphic driven videos kept the message quick, clear, and visually engaging, while separate interview style reels added a more personal perspective through real voices and experiences. Together, they created a balance of informative and human content that clearly communicated the impact.
Two Ways to Tell the Story.
Two Ways to Tell the Story.
Reels for the SHOEper Hero campaign were created across two distinct styles. Graphic driven videos kept the message quick, clear, and visually engaging, while separate interview style reels added a more personal perspective through real voices and experiences. Together, they created a balance of informative and human content that clearly communicated the impact.